Top Digital Marketing Tools Used By Experts To Grow Business Online
Working for the Best Digital Marketing Company in USA as a Digital Marketing consultant, Promoting services, products and your business, generating leads, driving sales, increasing website visitors and improving brand image using various marketing tools and techniques is a part of a marketer’s life. The duty of a digital marketing professional is difficult and full of responsibilities but at the same time, it’s fun and exciting too.
Being a digital marketing expert and working on various platforms, I tried a lot of marketing tools to create campaigns and grow the business of various organizations. I found some tools to be highly effective while many others were only so-so and the remaining tools were a total waste of time, I must say. From my personal experience, I would like to tell you that trying different marketing tools to find the best ones is a tedious and time-consuming process. However, you do not have to waste your precious time in doing all that research work because I am listing the best online marketing tools that work for almost every marketer out there.
Ahrefs is a comprehensive SEO tool to help you punch up your website traffic. They have data for around 150 million keywords in the U.S., and even more for 150 other countries. Ahrefs is great for competitive analysis, allowing you to check out who is linking to your competitors, what their top pages are, and more. You can see where their content ranks and, using the Content Gap tool, identify key weaknesses for your content areas. Ahrefs is one of my favorite SEO tools. It constantly impresses me with features I use daily, and I learn about new features all the time. It’s easily the most robust product in this space.
SEMRush has a ton of built-in digital marketing tools that help both paid search experts and SEOs track and improve their search rankings. One key use of SEMRush is to track your competitors. You can use the tools to pull your competitor’s backlinks, monitor their fluctuations in ranking and conduct a full competitive analysis.
This website great for an overview of keywords. It provides you with a number of monthly searches, ranking difficulty, and profitable related keywords. You can enter a name of a competitor and it provides you with an overview of what keywords, links are working well for them, what their pay per click ads look like and much more.
4. Google Keywords Planner
If you are planning to run a Google AdWords campaign, you should be well-versed Google keyword planner. Integrated within Google AdWords Platform, Google keyword planner lets users add one or more keywords, choose the country and the language, and see approximately how many times that keyword is searched. Marketers can see if their desired keyword have “High”, “ Medium” or “Low” competition and what is the suggested bid for that keyword.
BuzzSumo is a unique content research tool that identifies top influencers in your industry and helps you connect with them. You can look up trending topics and define the scope of your search to generate both evergreen content, or trending content aimed at your desired audience. From there, you can look at your content’s analytics and social mentions, and then measure performance accordingly.
6. Answer The Public
This tool is one of the hottest tools right now. It is a visual keyword research and content ideas tool. You take basic keyword ideas and then it gives you hundreds of results based on what people are looking for online. When you type in a word, it gives you a visual of how that word is used in questions, prepositions, comparisons, alphabeticals, and related words. For example, type in marketing and you get these common marketing questions around why, how, where, who, what, etc.
7. Google Trends
Google Trends helps you see the latest trends, data, and visualizations. It shows you how often a search term is entered in Google to the search volume in your country or various regions of the world. You can find out what is trending in your country or near you. You can explore topics and see how keywords compare to each other. And you can see how keywords develop in popularity over time.
The best digital marketing software for avoiding grammar and spelling mistakes is Grammarly. It helps you eliminate grammatical errors and enhances your writing. Make sure you don’t publish content without being vetted by a tool like Grammarly.
9. Google Page Speed
Google Page Speed is a helpful tool to make sure your web pages are fast on all devices, either on desktop or mobile. Just enter your URL of your websites, Google analyzes it and you get action items for desktop and mobile versions of your websites.
Canva is a free, web-based design tool you can use to create unique images to share on your blogs, social networks and beyond. You can use Canva to create completely unique images from scratch or to polish up some photos that you already have on hand.
MailChimp represents an absolute giant within the email marketing space, with over 250 billion emails sent by its users last year. The beauty of MailChimp is the platform’s usability and sliding price tag based on the size of your email list. In particular, their “forever free” plan is perfect for smaller marketers looking for an introduction to email marketing. If you’re new to digital marketing tools or email in general, MailChimp represents a great starting point.
Moz offers two key products to customers: Moz Pro and Moz Local. The Moz Pro product helps with the classic SEO practices, such as tracking rankings, monitoring link building efforts and informing content marketing campaigns. Moz Local helps businesses improve their local SEO listings. All you need to do is enter your business’s location information and Moz goes to work getting you listed.
13. Google Analytics
Google Analytics is the gold standard for most websites these days. Google has advanced analytics that shed light on a variety of your website information, including who your visitors are, how they make their way through your sales funnel and what they do on your website in real-time.
This tool is an inbound marketing and sales software tool that can help you monitor and publish to multiple social media accounts and get closed-loop reporting data. With HubSpot, you can see what social media channels drive the most engagement and what social media posts and channels drive leads and sales. HubSpot’s social media management tools are one part of their all-in-one marketing software. HubSpot integrates all your marketing efforts such as social media, email, search engine optimization (SEO), and customer relationship management (CRM) into a single platform, you can better compare your results across your marketing channels.
If you want to add some automation to your social media management work, SocialPilot is just the right tool. You can add the URL of your business’s website and other websites that you follow to share their blogs automatically on your social media. With SocialPilot, you can view and reply to messages, comments on multiple Facebook profiles in real-time. The integrated social media analytics lets you analyze the engagement on social posts and also helps to understand the audience’s behavior. Also, you can document the analytic reports of your social platforms by downloading them in the PDF format.
These are the tools that We personally use to maximize results for Digital Marketing. As a Best Ecommerce Website Development Company , for online marketing we are using these tools for us and our clients and these are the tools that are basically enough for your online marketing activities.