The biggest goal of any digital marketing strategy is generating new leads that will ultimately become customers or clients. A strong digital presence is a great way to reach your audience, but you need to maximize your opportunities to turn site visitors into leads.

On this page, As a Best Digital Marketing Company, we’ll cover the best digital marketing strategies for lead generation. Call us at 910-999-7421 to speak with a strategist about lead generation services and digital marketing services from Nettyfy Technologies, or keep reading to learn more about the channels you can use to generate quality leads for your business.

1. Webpage Optimization

First things first, you start from the very roots and since your website is the main source of driving all the traffic, you have to check whether it is functioning properly or not.

Website loading errors, lagging speed, and bad user interface drive the traffic away rather than bringing more in. There are many tools that help scan your website for any errors.

Knowing which clients or companies have viewed your website is necessary for sales specific marketing. This can later be given to a sales representative for a precisely designed follow up conversation to land in more clients.

2. Create a Mobile Friendly Website Version

Google deems it necessary for websites to be more mobile friendly. Consider your website as your digital business card. If your website is not optimized for a smooth experience on the user’s smartphone, it can be alarming.

If your webpage is not loading or working properly on a cell phone, it’s a big reason to worry; considering the number of people using their cell phones and how much traffic are you diverting from your website due to this cause alone.

Several online wallets and smart ledgers depend on Blockchain technology. In case you are bothered to make payments via credit cards or reluctant to make cross-border payments, don’t worry! Just use a Blockchain-enabled mobile payment app.

Best solution is to do a full website scan and target the areas or pages that are not mobile friendly. Have your web developer create webpages that are either more responsive or have a totally different stand-alone website for a mobile version.

3. Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is another great way to generate leads for your business. These are paid advertisements that appear at the top of search results for specific keywords and phrases.

PPC utilizes keywords like SEO, so you’ll need to determine which ones you want to target with your campaigns. These keywords will trigger your ads to appear in search results.

4. Make landing pages clear and easy to take action on

Why is this so effective? Tim explained that it doesn’t require the user to process very much information, like a 3-minute video or a whole page of copy would. It outperforms a free report because a lot of people are feeling information overload and don’t want to download something even longer to read.

Video lead magnets have suffered an image problem lately, in part because of the proliferation of launches and lack of time. For these reasons, this landing page was a hot performer. It also helped that people genuinely want to know which tools other people are using and this fulfills that desire.

Anyone can do this – dentists, plumbers, architects, jewellers, Builders, whoever. This type of lead gen landing page can be set up in under a half hour and is definitely worth trying out.

5. Give better offers

Unless you’re one of the very top advertisers, there’s a ton of room for conversion rate improvement. In fact, the top 10% of landing pages have conversion rates 3x to 5x the average. How do they do it?

One creative way is to give better offers. This is far more meaningful than your typical, run of the mill optimizations – changing button color, font type, spacing, etc.

Every software company offers a free trial. Every plastic surgeon offers a free consultation. What do you have to offer that is unique, compelling, and offers real value to the visitor?

6. Create targeted ads with special offers

A paid social media advertising strategy is highly effective for generating leads on social media. With this strategy, you can use the highly specific targeting options of paid social ads to show your audience offers that are tailored to capture their interest. Try promoting content on specific subject matter, special discounts and limited-time offers on your products and services through these ads.

For instance, The Economist used Instagram ads to target relevant audiences. When someone clicks on their social media ad, they get an offer for 50% off on their first 12 weeks, an enticing deal that makes the ad’s audience more likely to subscribe to the publication.

7. Advertise your brand with influencer marketing

This is one of the most clever hacks to attract an audience. The most credible advertising comes from people we are familiar with and trust.

Influencer marketing does the same. It utilizes a familiar face or personality to influence the masses for a particular product or service. By 2019, the number of brand-sponsored influencer posts on Instagram is expected to grow to over 30 million per year.

This shows the power of influencer marketing and marketers’ trust in it. You can devise your strategy and choose a face or name that your customers will identify to advertise your brand. However, it’s essential that you find the right influencer for your customers.

For example, if you are into cosmetics, a celebrity could be a convincing influencer.

8. Stay updated with the latest marketing trends

Staying up to date with the latest marketing trends is yet another digital marketing hack. Have you heard about mobilfication or programmatic advertising? How about Amazon advertising?

A lot happens fast in the digital marketing sphere. It keeps evolving, which simply means that one has to keep devising their marketing strategy as well.

Take the example of Facebook’s organic reach that has dropped to just 2%. The digital marketing sphere needs marketers to prioritize quality, use audience optimization, and bring in a lot of changes to their marketing strategy.

If you don’t keep an eye on what’s going around, you will lag behind those who keep updating their strategies with market trends.

While there are many resources out there, we have picked a few names, such as Kissmetrics, Search Engine Land, Marketing Land, Moz and Social Media Examiner, that regularly share valuable and latest updates in marketing. Visit them regularly to know about the latest ins and outs in the world of marketing.


These are growth hacking examples that are trending. Each is helpful to create an effective strategy that will help you generate leads.

Businesses are currently eyeing these digital marketing trends to stay on top. Keep an eye on these trends if you don’t want to miss out on an opportunity that may help you attract potential customers, generate leads, and boost conversions.

As you can see, there are many ways to generate leads. These lead generation hacks are just the beginning.