Google PPC Ads For Lead Generation And Ecommerce Sales
After analyzing the data and crossing all your previous sales records and generating lots of leads with effective campaign and marketing strategy with the help of the PPC Management Company, what’s your reaction to this? When it comes to generating leads or eCommerce sales, nothing beats the power of Google PPC Ads. In the world of business, Google Ads can be a hugely successful tool for driving traffic, marketing your product, and getting sales.
If you’ve been ignoring the most popular (and effective) online advertising platform in the world, it’s time for you to take a second look. You can see a case study for Google Ads that will help you to show the benefits of Google Ads and a detailed understanding of campaigns.
SO WHY ARE GOOGLE ADS SO IMPORTANT FOR YOUR ONLINE BUSINESS ?
Lead generation or ecommerce sales is a requirement for businesses to grow and succeed When you consider that Google has a whopping 90% of the global search engine market with more than 5.6 billion searches done every single day, not including Google Ads in your strategy can spell doom for your online and eCommerce business and overall PPC campaign strategy.
Competition is very high and every business needs to survive and grow fast in today’s world. Other free lead generation techniques like SEO and social media posting are time-consuming and long-term processes. If you want overnight results, need to reach more audience within a short period and fast growth, you need to go for Google Ads.
FACTORS TO AVOID WHILE PLANNING FOR GOOGLE ADS CAMPAIGNS
Not properly understanding the market, your audience and its requirements Many businesses, while working budget, do not iterate well and monitor the utilization of Google Ads. Focusing on multiple things at a time so do not get results as expected. If you are not confident enough to execute well campaigns, don’t start with some random steps instead consult a PPC management company.
WHY RUN GOOGLE PPC ADS FOR YOUR ONLINE BUSINESS?
1. Google Ads Enables You To Control Your Own Budget
With Google Ads though, you can set your budget for each ad you run – and you can change it whenever you want. You have total control of the spending budget. If an ad is performing really well you can increase your results by increasing your ad spend. If it’s underperforming (low impressions, low click throughs, etc) decrease ad spend or stop it and test something. Simple!
2. Google Ads Enables You To Show Your Location And Contact Information To Searchers
By using Google ads extensions for location, call. Call out, promote, site landing page links and reviews, you provide more information to your audience, which will help them connect with you and make easy decisions regarding your products and services. Google does not charge anything extra to include these extensions. You are charged when someone clicks on these. For example, if someone clicks on your phone number to call you directly from your ad extension, you’ll be billed for this paid conversion.
4. Google Ads Enables You To Reach Your Based On Devices They Used
People search for products or services from anywhere on their desktops or on laptops or tablets or from their mobile phones at office, home or outside of the door. Google Ads provide a feature to target your customers based on their devices they used and you can optimize and set your bidding regarding this. Example: If you are running a coffee shop and need to show your ads only for mobile users or you need to decrease your bid for tablet users so you can do this.
5. Retargeting Your Website Visitors With Google Ads
With Google Ads, if an interested customer has visited your website and they leave your site without purchasing any product or services on your site, you can target your ads to retarget them on the Google Display Networks or Google search. Retargeting really does work to increase sales and leads. Think about it. Those people were interested enough to come to visit your site. You can get seen by them again – and then again and again – while your business is still on their mind.
6. Google Ads Allows You To Choose, And Optimize, Where And Which Type of Your Ad Is Seen
You can create different types of Ads using Google Ads like search ads, display ads, video ads, shopping ads, local store promotion, app install ads and smart campaigns. You have the power to decide which types of ads are more suitable for your business and where to show your ads. You have to select placements or topics to display your ads or youtube videos or channel to showcase your video or shopping ads. You can also set time and days on when your ads are running and not. For example, you are a supermarket and it’s open till 10 pm and then reopen at 9 am on another day so it’s not worth running ads at night when the store is closed, so you can set ads delivery timing from 98 am to 9 pm when your store is operated.
7. You Can Easily Measure Your Ads Performance In Google Ads Results
Google Ads gives you tons of customizable options to track and measure all of your campaigns in one dashboard.
You can, for example, set and track your own goals for:
1) Return on Investment (ROI)
2) Traffic to your Website
3) Brand Awareness
4) Sales and Conversions
5) Website clicks and call
You can also measure the results of each of your Google Ads within your ad groups.
You can see metrics like:
1) What keywords are performing the best
2) What headlines get the best click-through-rate
3) The times your ads are the best performing
4) And so on and so on
And after analyzing these, you can change your ads strategies and targeting for poor-performing ads and improve your overall ads performance.
8. Google Ads Enables You to Reach Your Customer When They Want Your Stuff, No Matter What
Regardless of size, any business wants to be found on the first page of Google. When customers are looking for your information, products, services, deals, or location, getting seen by customers is intent marketing (marketing based on someone intending to find your products), and it’s profitable. Google Ads help you to reach out to your targeted customer at the exact time when they’re searching for your specific product, service or offers.
Running Google PPC Ads is consistently seen as one of the best ways to reach your prospective customer, drive traffic to your business, and ultimately increase sales. But there’s no point in starting a marketing strategy unless you know what you’re doing. Take the help of the Best PPC Management Company which will create a successful PPC campaign for your business.